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Catalogers book the highest concersion rate in the Top 500

The conversion rate of 5.1% for catalog and call center retailers is up from 4.7% in 2011

By Kevin Woodward Senior Editor

Catalog and call center retailers in the 2013 Internet Retailer Top 500 guide outperform retail chains, manufacturers and web-only retailers in one important e-commerce metric: conversion rate. As a group, they have the highest average conversion rate of 5.1% in 2012, an improvement from 4.7% in 2011.

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