Social Media 300

Catalogers book the highest concersion rate in the Top 500

The conversion rate of 5.1% for catalog and call center retailers is up from 4.7% in 2011

By Kevin Woodward Senior Editor

Catalog and call center retailers in the 2013 Internet Retailer Top 500 guide outperform retail chains, manufacturers and web-only retailers in one important e-commerce metric: conversion rate. As a group, they have the highest average conversion rate of 5.1% in 2012, an improvement from 4.7% in 2011.

Read on with the Report Join Now!

Featured Insider Analysis

Amazon Oops

Oops: Amazon inadvertently sends baby gift alert emails to 5.7 million customers | Top 500

Many customers who never set up registries were puzzled by a message notifying them that a gift had been purchased from their baby registry.

Read more

Omnichannel strategies help propel online hardware sales | U.S. Top 1000

Online sales at hardware/home improvement chains are growing much faster than at other store-based retailers.

Read more
Canadian retailers

Canada’s online retailers are growing faster than you think | U.S. Top 1000

Their sales are up more than 40% this year and Canada’s online retailers are taking share from foreign merchants competing for Canadian consumers’ online dollars.

Read more

US online retail posts its largest gain in five years | Top 500

U.S. e-commerce sales grew 16.3% during the second quarter, the Commerce Department reported today. Amazon was responsible for nearly half of that growth.

Read more

A look inside Amazon's massive and growing fulfillment network | Top 500

America’s largest online retailer holds a nationwide job fair to help fill 50,000 open positions across its U.S. fulfillment network.

Read more