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Good to the last click

November 30, 2011 05:54 PM
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There’s nothing bitter or warmed over about StarbucksStore.com. Starbucks Corp. has improved the way coffee drinkers can order their favorite brands online and added more products. StarbucksStore.com also now offers an improved subscription service that lets consumers manage their accounts online, schedule deliveries and modify existing orders. Using PFSweb as its new e-commerce services and fulfillment provider, Starbucks online now sells products not normally available in Starbucks coffee shops, including bulk-sized coffees, loose-leaf teas and electrical brewing equipment. “We are sharing some of the best products from across the company with customers and an opportunity to shop online when it’s most convenient,” says Stephen Gillett, Starbucks executive vice president of digital ventures.

 

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