FAQs

Top500Guide.com FAQs

Top500Guide.com FAQs

How do we get our web site listed in the Top 500 Guide?

Somewhat the way a musician gets to Carnegie Hall, except that practice, practice, practice is replaced by sell, sell, sell. Since all e-retailer rankings in the Top 500 Guide® are based on a web merchant's prior year online sales, retailers must demonstrate that they have annual online sales that are at least as high as the 500th-ranked web site. If your site has those numbers and we failed to include you in the Guide, contact Internet Retailer's associate director of research, Stefany Zaroban, via e-mail (stefany@verticalwebmedia.com) and she'll get back to you.

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How do you collect all the additional non-sales information on each of the e-retailers profiled in the Top 500 Guide?

The Top 500 Guide® uses a combination of internal research staff and well-known e-commerce market measurement firms such as Compete, Compuware APM, comScore, ForeSee, Experian Marketing Services, StellaService and ROI Revolution to collect and verify information. For example, the internal research staff spends up to four months breaking down the social media affiliations, individual features and functions and other metrics for each Top 500 web site. Key metrics such as monthly unique visitors or total monthly visits are supplied by the retailer or compiled by comScore or Compete.

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Who on the IR team researches the Top 500 Guide content?

A team of six senior editors headed up by the research director spends six months each year compiling data, writing profiles, researching companies and fact-checking data for each Top 500 retailer. Surveys with compiled historical information are sent to each existing Top 500 merchant and likely newcomers at the beginning of each research cycle. Retailers then update their information and the new data is verified and edited by the research team. Each retailer sees their individual compiled data summary multiple times during the course of the research to verify and update their information.

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If we don't want our company in the Top 500 Guide, can we ask you to not include us?

You can ask, but the answer will always be no. The Top 500 Guide® is a painstakingly researched and objective editorial product. If we have information that puts your company among the 500 largest e-retailers in the country, we owe it to the buyers of the Guide to include you in the rankings.

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What type of memberships are available on Top500Guide.com?

Please visit the Sign Up page or contact Chaz McCrobie-Quinn (chaz@verticalwebmedia.com), who will quote volume discount prices and process your order.

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How can we advertise in the Top 500 Guide?

Contact the IR advertising representative for your region. For information on whom that person is, go to the Contact Us page of this web site.

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Is the Top 500 Guide updated with fresh sources of additional material each year?

As web retailing becomes more complex, the Top 500 Guide® keeps up with the times by adding new metrics each year. For example in the 2013 edition, new metrics include the countries each Top 500 merchant ships to.

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Can I export data from a Top500Guide.com report directly into an Excel, PDF or other format?

We get this question asked of us multiple times each day—and the answer is a respectful "no." The information contained in the Top500Guide.com database has been meticulously collected and updated by Internet Retailer for about a decade. We have spent considerable time and resources building and copyright protecting our database product. The databasegives subscribers a multi-faceted research tool that lets them research the North American and European online retailing market and create custom reports based on their individual requirements. In order to preserve Top500Guide.com as a serious research tool, we don’t allow data exports of the information into Excel, PDFs or similar formats.

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