Eyebobs hires an executive to oversee e-commerce

September 16, 2016 05:02 PM

Eyeglasses manufacturer and e-retailer Eyebobs has brought on an outdoor equipment and apparel retailing veteran to help grow online sales.

The company that specializes in reading glasses hired Mike Hollenstein to fill the newly created position of vice president, consumer direct, where he will be responsible in part for growing Eyebobs’ e-commerce business. Eyebobs has been selling online since 2008. An Eyebobs spokeswoman declined to provide annual online revenue figures, citing the fact that the company is privately held.

Hollenstein joins Eyebobs from outdoor products retailer Sportsman’s Guide, where he had spent more than three years, most recently as vice president of merchandising. Sportsman’s Guide’s parent company Northern Tool & Equipment is No. 107 in the  Internet Retailer 2016 Top 500 Guide. Prior to Sportsman’s Guide, Hollenstein spent eight years at outdoor apparel manufacturer and retailer Duluth Trading Co. (No. 175).




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