eBay Enterprise Affiliate Network Announces Industry-First Dynamic Commissioning Capability
August 6, 2015 11:17 AM
KING OF PRUSSIA, Pa.--eBay Enterprise, an eBay Inc. company, and leading global provider of commerce solutions, including the Magento platform, order management, fulfillment, customer service, and marketing solutions, today announced it added industry-first Dynamic Commissioning to its Affiliate Network solution. Dynamic Commissioning provides marketers with new technology to optimize their performance-based ad dollars, while offering publishers the opportunity to maximize their site traffic and develop more meaningful relationships with merchants – changing the game for marketers.
eBay Enterprise Affiliate Network Dynamic Commissioning enables retailers and brands to pay publishers custom payouts based on new or returning consumers, the type of device used at check out, and product assortment. Dynamic Commissioning technology allows publishers to deliver on metrics beyond simple conversion and contribute to more complex marketing campaigns that drive sales and deliver incremental results.
“Today, we declare the one-size-fits-all publisher commission a thing of the past. This customizable Dynamic Commissioning is an innovation that enables brands to attribute variable commission rates based on type of customer – new versus returning; product value – high versus low; and device – mobile versus desktop, and much more,” said Michael Jones, head of affiliate marketing, eBay Enterprise. “This is all done in real time, so brands know immediately what is working. For publishers, it creates more opportunities to maximize earnings for site traffic and conversions, to ultimately grow their businesses.”
The eBay Enterprise Affiliate Network is a leader in omnichannel performance marketing with hundreds of thousands global publishers, including top producing loyalty, coupon and shopping comparison partners. With affiliate marketing spend projected to reach $4.4 billion by 2016,1 the eBay Enterprise Affiliate Network empowers clients including Ace Hardware, BaubleBar, and Rue La La, to reach customers wherever they are – online, offline, through mobile or social.
“We have worked with the eBay Enterprise team to manage our affiliate program for more than a decade now and are continually impressed by how they have been able to take our promotional strategy and publisher relationships to a new level year after year,” said Cindy Mann, senior online marketing analyst, Ace Hardware. “They have been a driving force motivating our affiliate partners to strengthen performance and leading our affiliate program into double digit YOY revenue growth.”
The market-leading eBay Enterprise Affiliate Network solution also includes:
- Robust reporting that allows for comprehensive data analysis and evaluation across hundreds of data points and metrics.
- Flexible attribution technology with four different tracking integration types to support a brand’s needs and capabilities.
- Device tracking and reporting to help brands drive sales on mobile, tablet and social.
- In-store integrations to credit publishers for driving in-store transactions.
The introduction of eBay Enterprise Affiliate Network Dynamic Commissioning continues the momentum for eBay Enterprise, which has been cited by Forrester Research, Inc. as a Strong Performer among the eight most significant B2B commerce suite vendors in its report, “The Forrester Wave™: B2B Commerce Suites, Q2 2015.” eBay Enterprise has also recently been cited as the number one ecommerce platform provider to the 2015 Internet Retailer Top 1000 for the third consecutive year and to the Internet Retailer 2015 Europe Top 500 for the second year in a row.