E-commerce coverage from IRCE 2016

June 22, 2016 03:09 PM

How to make your Amazon marketplace listings more search-friendly
Allison Enright — 6/7/16

Amazon doesn’t say what makes its search engine tick, but FTD’s Anna Nason shared tips at IRCE about how to rank high in Amazon listings.


Social media helps NASA sell inspiration
by Zak Stambor — 6/8/16

'Wherever people are looking [online], NASA wants to be there," John Yembrick, NASA's social media manager told IRCE attendees. Retailers and brands can apply similar strategies to engage consumers.

Wayfair named Internet Retailer of the Year
by Don Davis — 6/6/16

Wayfair wins the Internet Retailer of the Year Award and MSC Industrial Supply wins top honors in business-to-business e-commerce in the second annual Internet Retailer Excellence Awards handed out at IRCE.

How a Dell executive learned to plug into what consumers want
by Katie Evans — 6/8/16

Thinking about the customer first delivers the best business results, Dell's Greg Bowen says at IRCE.

At Steve Madden, mobile must come first
by Matt Lindner — 6/9/16

The shoe and accessories retailer’s e-commerce chief, Mark Friedman, also told IRCE attendees that Steve Madden plans to roll out buy online, pick up in store.

Know when to use search and display ads
by Fareeha Ali — 6/9/16

Debbie Johnsen of Christie’s tells IRCE attendees that following a customer’s path to purchase is key when determining how to advertise.

Retailers can reap rewards by being specific when listing products on Google
by Matt Lindner — 6/10/16

Using up to five levels to describe products will improve search results on Google Shopping, CPC Strategy CEO Rick Backus recommends to IRCE attendees.

Keeping up with innovation keeps smaller retailers in the game
by Matt Lindner — 6/13/16

Small to midsize retailers need to constantly consider ways to improve to continue growing, experts at IRCE say.

The burden and inspiration of Amazon Prime
by Kat Fay — 6/21/16

From underwear to fitness retailers Amazon Prime has affected their business strategy. 

Online retailers get the picture: Video works
by Bill Briggs — 6/20/16

Video views on e-retailer websites grow 42% in 2015, a survey shows. 

How Chubbies uses social media to build its brand
by Fareeha Ali — 6/14/16

Chubbies Shorts has 2 million followers across its social media channels. 

Fulfilling web orders from stores wasn’t always easy for Target
by Bill Briggs — 6/14/16

Tapping store inventory to fill online orders was the answer, but the logistics took some thought. 

Newegg offers services to startups
by Fareeha Ali — 6/14/16

Tech retailer Newegg Inc. will offer such services as fulfillment and marketing to Indiegogo startups. 

Mobile SEO matters more than it used to
by Matt Lindner — 6/13/16

An e-commerce site with responsive design and fast load times on mobile will rank higher in Google search results. 




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