Comfy, cozy e-commerce
November 30, 2011 05:49 PM
Tempur-Pedic’s e-commerce staff isn’t losing sleep over the latest web site redesign. In fact, an improved e-commerce site with new features, such as video customer reviews and deeper content that helps consumers research and buy the right mattress, is a key reason Tempur-Pedic’s direct sales, which include call center, online and company-owned store revenue, are up 40% for the first nine months of 2011. “The site really focuses on the consumer,” says Patrice Varni, senior vice president of direct to consumer. A new comparison tool lets shoppers compare various types of bedding systems on the same page and filter the results by size and height. “95% of shoppers buy their bed in store, but if they want to make a purchase online we’ve made it easier,” Varni says.