The numbers are staggering. Despite the slowdown of China’s GDP in 2015 to 6.9% growth, the country’s growing middle class of online shoppers—there were 668 million Internet users in China by June 2015, according to the China Internet Network Information Center, and 89% of them accessed the web via mobile devices—purchased $589.61 billion (¥ 3.977 trillion) worth of goods online in 2015, an increase of 33.3% from a year earlier, according to the National Bureau of Statistics in China. Internet Retailer’s latest data shows that the 500 largest web merchants in China ranked by annual web sales collectively grew their web sales even higher: by 59.6% in 2015 to $198.30 billion from $124.22 billion a year prior, representing 33.6% of total online sales in China. If you’re looking to globally expand your online presence—and you should—know that no national e-commerce market is going to impact your business more than China. To truly understand how the biggest domestic and foreign e-retailers have staked their online claims in the world’s largest national e-commerce market, turn to the 2016 China 500, which features 139 data elements per ranked and profiled e-retailer. Your database subscription will allow you to:

  • Access 69,500 total facts
  • Search the names, company addresses and phone numbers of 845 executives
  • Investigate the 52 China 500 e-retailers hailing from the U.S.

Dispatches from the Epicenter of Global E-Retailing

Western brands and retailers stand to benefit from Chinese consumers’ preference for foreign goods.

The data from the 2016 China 500 show that 398 e-retailers ranked are based in China while 102 hail from overseas. Whether they set up their online presences in China via the country’s wildly popular online marketplaces like Alibaba-owned Tmall Global (whose online sales grew a whopping 179% in Q4 of 2015), or they set up Chinese-language versions of their main retail websites (a strategy that’s paying off for no. 402-ranked, a U.S.-based web-only purveyor of nutritional supplements), or they’re choosing to leverage the outreach from affiliate sites to promote their brands, Western retailers and consumer brand manufacturers stand to benefit from the middle-class Chinese appetite for overseas goods, which connote quality and trustworthiness. The 52 U.S.-based e-retailers ranked in the China 500 grew their collective online sales 24.3% to $17.77 billion in 2015. By comparison, U.S. online retail sales grew roughly 15% per year from 2011 to 2015, according to the U.S. Commerce Department. Among the factors driving growth for Western e-retailers is the Chinese government’s promotion of cross-border e-commerce zones, now in 10 cities, where China’s customs service provides fast clearance of small orders from Chinese consumers, who are not required to pay sales tax on their purchases.

China 500

China 500 List

Meet the E-Retailers Staking New Claims in the World’s Hottest E-Commerce Market

There were 668 million Internet users in China as of mid-2015, and by year’s end they spent almost $590 billion shopping online. These are the e-retailers, from China and overseas, winning minds and wallets in China.