The Buckle’s web sales increase a few notches and grow 17% in Q2
August 24, 2015 04:08 PM
Youth apparel retailer The Buckle Inc. had a strong quarter online, while same-store sales declined.
Buckle has invested in new technology this year and says it’s seeing positive results. Without offering much detail, the merchant noted an increase in new visitors to Buckle.com mainly through paid search, according to a transcript of the recent earnings call from Seeking Alpha. And the company’s improved conversion rates and higher average orders are “primarily through our email and affiliate marketing investments,” Kyle Hanson, vice president, told analysts.
E-commerce accounted for 8.5% of total sales in Q2 2015, compared with 7.3% last year.
For the second quarter ended Aug. 1, Buckle, No. 257 in the Internet Retailer 2015 Top 500 Guide, reported:
- Online sales increased 17.5% to $20.1 million from $17.1 million in Q2 2014.
- Total sales increased 0.17% to $236.1 million from $235.7 million.
- Comparable-store decreased 1.7%.
- Net income of $23.5 million, compared with net income of $24.5 million in the second quarter of fiscal 2014.
For the first six months Buckle reported:
- E-commerce accounted for 8.7% of total sales through the first half of fiscal 2015, compared with 7.6% last year.
- Web sales increased 14.8% to $44.3 million from $38.6 million in the first half of 2014.
- Total sales were flat at $507.4 million.
- Comparable-store sales declined 2.0%.
- Net income of $57.1 million, compared with net income of $61.8 million in the same period last year.