Boohoo.com has nothing to cry about thus far in the year
September 30, 2015 03:08 PM
It’s been a good first half of the year for Europe 500 and web-only apparel and accessories retailer Boohoo.com. But it was web sales in the U.S. and Australia, what United Kingdom-based Boohoo.com refers to as its “rest of world” sales, that grew the fastest.
For the first half of fiscal 2015 ended Aug. 31, Boohoo.com, No. 162 in the Internet Retailer 2015 Europe 500, reported:
- Web sales increased 35.1% to 90.8 million pounds ($137.95 million) from 67.2 million pounds ($102.09 million) in the first six months of fiscal 2014.
- Web sales in the United Kingdom grew 29.6% to 59.1 million pounds ($89.79 million) to from 45.6 million pounds ($69.27 million).
- European web sales increased 19.5% to 10.4 million pounds ($15.80 million) from 8.7 million pounds ($13.21 million).
- U.S and Australian web sales increased 66.4% to 21.3 million pounds ($32.36) from 12.8 million pounds ($19.44 million).
- Operating profit totaled 5.8 million pounds ($8.81 million) compared with 4.3 million pounds ($6.53 million) in the first six months of fiscal 2014.
- Active customers increased 29.6% to 3.5 million.
- Orders increased 40.7% to 3.8 million.
- The average order was 33.91 pounds ($51.51) compared with 36.30 pounds ($55.15) in the first six months of fiscal 2014.
“We continue to invest in our brand internationally and our strategy to focus on key markets where we see the greatest growth potential remains unchanged,” the company says.
In the first half of the year Boohoo.com continued to invest in responsive design, a format that adapts the look of a retail website to the device the consumer is using, and more fulfillment space. Today all of Boohoo.com’s 13 international e-commerce sites have a responsive design as the retailer’s mobile traffic continues to grow. Mobile and tablet use account for 65% of shopping sessions, the company says.
Boohoo.com also doubled the size of its fulfillment center in the United Kingdom to 525,000 square feet.