Bon-Ton will offer buy online, pick up in-store companywide by September

March 16, 2016 10:46 AM

With sales sliding, department store chain The Bon-Ton Stores Inc. is continuing its quest to meet shoppers where they are by marrying online and offline shopping.

CEO Kathy Bufano had previously told stock analysts that Bon-Ton will expand the number of stores that fulfill online orders from 60 to 200. On a Q4 2015 earnings call, she provided a timeline for implementation of fulfillment from stores. “We are expanding our store-fill locations from our current 60 stores to 100 stores in the spring,” she told analysts, according to a transcript from Seeking Alpha. “Additionally we are implementing buy online, pick up in the store in the second quarter with an anticipated rollout to all stores in September.”

Bon-Ton, No. 181 in the Internet Retailer 2015 Top 500 Guide, reports online sales combined with sales through its Let Us Find It program by which store sales clerks locate out-of-stock items for shoppers. Combined, those sales grew by double digits, the company reports. 

For the fourth quarter ended Jan. 30, Bon-Ton reported:

  • Net revenue of $927.9 million, down 1.6% from $942.6 million last year.
  • Net income of $50.6 million, down 29.4% from $71.7 million last year.
  • A year-over-year comparable store sales decline of 1.9%.

For 2015, Bon-Ton reported:

  • Net revenue of $2.718 billion, down 1.4% from $2.756 billion last year.
  • A net loss of $57.1 million, compared to a net loss of $7.0 million last year.
  • A year-over-year comparable store sales decline of 1.3%.



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