Beyond the Rack plans to sell beyond its website

July 13, 2015 12:57 PM

Flash-sale e-retailer Beyond the Rack has hired Alaa Hassan as general manager of global marketplaces, a new position that gives him responsibility for moving the retailer into sales on such online marketplaces as Amazon and eBay and selling beyond North America.

Hassan had been vice president at, an online-only DVD retailer. He started July 2 at Beyond the Rack, No. 189 in the Internet Retailer 2015 Top 500 Guide.

“I come from multichannel experience of helping retailers that sell not only on their website but other places on the Internet like eBay, Alibaba, Amazon. Beyond the Rack sells only on its website now and consumers can shop only in North America. I’m the guy in charge of selling products beyond their website. That’s the plan,” Hassan says.

The plan is to expand Canada-based Beyond the Rack’s reach before the key holiday selling season, he says. “I’ve got to put strategies in place for independent marketplaces and set up the infrastructure to cater to marketplaces, such as inventory management, customer service and so on,” he says.

The e-retailer plans to sign with ChannelAdvisor Corp. this week as its e-commerce services provider “as they will allow us to penetrate marketplaces globally with ease,” Hassan says. ChannelAdvisor helps retailers sell on web shopping malls like Amazon, eBay, Rakuten Shopping, and others. 80 retailers in the Top 500 and 58 in the Second 500 use ChannelAdvisor to facilitate sales on online marketplaces, making it the leading vendor in this category, according to

Beyond the Rack has yet to decide where beyond North America it will sell or how it will ship internationally, Hassan says. The initial expansion into online marketplaces will be in North America where Beyond the Rack has an established presence. “We’re going to take baby steps—the marketplace environment has a lot involved, and you’ve got to be careful with the overall terms and conditions of each marketplace. It requires time to implement new processes,” he says.





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