Best Buy’s marketing head steps down
May 3, 2012 04:44 PM
Best Buy Co. has lost its chief marketing officer. Barry Judge reportedly resigned to so he could explore other career options. Best Buy is No. 11 in the Internet Retailer Top 500 Guide.
"Barry is leaving the company to explore the next chapter in his career, while Best Buy is taking advantage of the opportunity to leverage the skills and experiences of additional senior leaders," says a spokesman for the retail chain. "We wish Barry well in whatever the future brings his way."
The resignation comes less than a month after the consumer electronics chain lost its CEO, Brian Dunn. He resigned in April amid an investigation into his personal conduct by the company's board of directors. The company has yet to name a permanent successor, but handed off the job on an interim basis to G. Mike Mikan.
Best Buy’s marketing and customer research duties reportedly will be taken over by Stephen Gillett, whom Best Buy hired earlier this year as president of Best Buy Digital and Global Business Services, a newly created position. That job gives Gillet responsibility for the retailer’s e-retail business and digital marketing efforts.
A source with knowledge of the situation says Judge's departure has nothing to do with the resignation of Dunn, but is related to the chain continuing to change its senior leadership. As well, Gillett has a "broad portfolio" for the chain's digital efforts, which includes an ample amount of marketing, another factor in Judge's resignation.
Judge began work at Best Buy in 1999 as a member of its e-commerce team and helped to launch BestBuy.com.