Best Buy will become the first major retail chain to sell the Apple Watch
July 27, 2015 11:01 AM
(Bloomberg)—Best Buy Co., No. 14 in the Internet Retailer 2015 Top 500 Guide, will start selling the Apple Watch next month, becoming the first national retail chain to offer the device beside Apple Inc., No. 2, itself.
More than 100 Best Buy locations will have the Apple Watch starting on Aug. 7, the Richfield, Minn.-based company said in a statement Sunday. Best Buy’s e-commerce site and an additional 200 stores will get the device by the holiday season.
“The Apple Watch is an important addition to an emerging product category, and we know our customers want it,” Jason Bonfig, Best Buy’s senior category officer, said in the statement. “We are excited to bring Apple Watch to more consumers, especially with the holidays coming up.”
Best Buy will have 16 Apple Watch models, including the Sport and Watch versions, as well as almost 50 accessories.