Bergdorf Goodman Goes International with Borderfree’s New BFX Platform
February 25, 2015 12:13 PM
NEW YORK--Luxury retailer Bergdorf Goodman today announced that it has partnered with Borderfree, a market leader in international cross-border ecommerce solutions, to open its website and sell to international shoppers with BFX, Borderfree’s new global ecommerce platform for retailers.
Through the BFX platform, Bergdorf Goodman’s luxury goods are now available to international shoppers in more than 100 countries and territories and in over 60 currencies. Borderfree’s team of global ecommerce experts worked with Bergdorf Goodman to create a fully-optimized international site experience based on best practices and marketing insights while keeping the company’s brand at the forefront. In addition, Bergdorf Goodman plans to roll out international ordering capabilities to its in-store sales associates to give them more tools to enhance their relationships with international clients.
Piloted during the fourth quarter of 2014, BFX is a new global ecommerce platform from Borderfree that enables retailers to take advantage of the core Borderfree technology and services offering, while streamlining IT resources and implementation costs. With BFX technology, Borderfree can create a localized online shopping experience for international visitors with little to no work required from the retailer’s technology team. In a matter of days, retailers using BFX can launch an international version of their domestic website and start selling and shipping to customers around the world.
By shifting away from an IT-intensive upfront implementation, retailers on the BFX platform can focus on growing their international business. A dedicated Borderfree account manager helps the retailer identify strategic customizations and integrations to optimize the customer experience and scale the retailer’s global online business. Retailers can also take advantage of Borderfree’s rich data on global shopping trends and consumer insights to tailor their marketing programs.
“We recognize the enormous global ecommerce opportunity, particularly for luxury goods, and with BFX, we can immediately provide shoppers worldwide with a localized version of the Bergdorf Goodman website and offer international shipping,” says Bergdorf Goodman spokesperson Agatha Wirth, Vice President of Operations & Strategic Initiatives. “Bergdorf Goodman is a historic, world-renowned brand with a significant international fan base, and we’re excited to bring BG straight to our customers, no matter where they are located.”
“An icon of New York City and the world of fashion, Bergdorf Goodman is in high demand from international shoppers hungry for a taste of American luxury,” said Borderfree CEO Michael DeSimone. “By launching on Borderfree’s new BFX platform, Bergdorf Goodman has been able to dramatically reduce the timeline for expanding its ecommerce offerings overseas and create an enhanced customer experience both online and in-store. We look forward to extending BFX to more of our current and prospective customers, providing them with a highly customizable, managed service that enables retailers to rapidly react to customer behavior and scale their international business.”
About Bergdorf Goodman
Bergdorf Goodman, founded by master tailors Edwin Goodman and Herman Bergdorf, is located on the corner of New York’s Fifth Avenue and 58th Street, the former site of the Cornelius Vanderbilt mansion. Bergdorf Goodman: The pinnacle of style, service, and imagination, since 1901.
Borderfree is a market leader in global ecommerce solutions, operating a technology and services platform that the world's most iconic brands rely on to expand globally and transact with customers in more than 100 countries and territories and more than 60 currencies worldwide. Borderfree manages all aspects of the international shopping experience, including site localization, multi-currency pricing, payment processing, fraud management, landed cost calculation, customs clearance and brokerage and global logistics services while maintaining the integrity of our customers' brand and the consumer experience. Borderfree is headquartered in New York City with offices in Tel Aviv, Toronto, Dublin, Brighton and Shanghai. The company trades on the NASDAQ under the symbol BRDR. For more information, visit www.borderfree.com.