News gets a makeover

June 20, 2011 02:39 PM

E-retailer Beauty Encounter Inc. is hoping that an improved customer experience at will boost sales. The company launched a redesigned site with new features such as customer reviews and ratings, improved navigation  with more search filtering options and a single-page checkout.

“We are thrilled with Beauty Encounter’s transformation,” says Jacquelyn Tran, president and CEO of Beauty Encounter. “With the redesign, we’ve built a graphically improved site and a better user experience that allows our shoppers to quickly and simply find what they’re looking for.”

Beauty Encounter, No. 391 in the Internet Retailer Top 500 Guide, also added a “My BE Account” feature that enables shoppers to check order status and history as well as manage addresses.




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