Backcountry.com promotes an insider to CEO
March 17, 2016 12:11 PM
Following a year that included new owners and the departure of its CEO, Backcountry.com LLC has named a familiar face as its new leader.
Jonathan Nielsen, who had served as interim CEO since December, now has the job permanently. Nielsen has been with the e-retailer since 2010 in different roles, including as executive vice president of product management and design. He also managed Backcountry.com’s sister sites CompetitiveCyclist.com, MotoSport.com and Bergfreunde, a Germany-based outdoor gear e-retailer Backcountry acquired in 2013, which now operates seven country-specific sites across Europe. Prior to joining Backcountry, Nielsen worked at eBay Inc. on the mergers and acquisition team.
“Jonathan is a proven leader with an exceptional track record of growing retail brands and delivering strong operating performance,” says Jennifer Baxter Moser, managing director at private equity firm TSG Consumer Partners, which owns Backcountry. “We believe he is ideally positioned to lead Backcountry as it continues to execute on its growth strategy across its multiple brand, categories and geographies.”
Nielsen replaces CEO Jill Layfield, who left the e-retailer in December, about five months after Backcountry’s parent company, Liberty Ventures Group, No. 26 in the Top 500 Guide, sold Backcountry to TSG Consumer Partners. TSG owns a portfolio of specialty health, wellness and beauty brands and has been in business since 1987. It also owns a stake in apparel e-retailer Revolve Clothing, No. 162 in the Top 500.