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Amazon expands its one-hour delivery service

March 19, 2015 10:54 AM
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Amazon.com Inc. has expanded its Amazon Prime Now service, which launched in December for consumers in Manhattan and later expanded to Brooklyn, to consumers in Baltimore and Miami. Amazon Prime Now offers delivery of goods in as little as one hour to members of Amazon Prime for a fee of $7.99. Consumers place their order through Amazon’s Prime Now mobile app, available for Apple, Android and Amazon mobile devices.

Amazon says it will be expanding Prime Now to other U.S. cities this year.

Prime Now is available to Prime members in 25 ZIP codes in Baltimore and 10 ZIP codes in Miami, with more ZIP codes to come, Amazon says.

Consumers who want to use Prime Now can get delivery from 8 a.m. to 10 p.m. seven days a week. If a customer is OK with waiting two hours, there’s no delivery fee.

“Customers in Manhattan and Brooklyn love Prime Now--it means you can skip a trip to the store and get the items you need delivered right to your door in under an hour,” says Dave Clark, Amazon’s senior vice president of worldwide operations.

The quick delivery service is yet another addition to the growing list of benefits Amazon makes available only to Prime members; consumers pay $99 a year for Prime membership. Amazon added unlimited photo storage to the list of Prime benefits in November. It also offers members streaming of thousands of movies and TV episodes through Prime Instant Video, access to streaming music with Prime Music, early access to some limited-time offers and free book downloads for Kindle owners.

Amazon hasn’t ever said how many Prime members it has, but an estimate released last month by investment firm Macquarie Group says 20% to 25% of U.S. households, or about 40 million, now belong to Prime. It further estimated that 40% to 52% of U.S. households would have Prime memberships within five years.

Amazon is No. 1 in the Internet Retailer 2014 Top 500 Guide.

 

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