Amazon adds video with JetBlue and addresses Nazi images on a train
November 25, 2015 01:25 PM
Amazon pressed ahead this week in fulfillment and services growth, but also encountered some challenges during the period of Nov. 20-25:
Flying Prime: In time for the Thanksgiving travel scramble, Amazon and JetBlue Airways Corp. added Amazon Video to most of the airline’s fleet. Travelers can stream Amazon Video content through the airline’s in-flight Wi-Fi service to the seat-back screen or to their own devices. Prime Video content is free to members of Amazon Prime. Non-Prime members pay the program’s rental or purchase fee, or they can sign up for a 30-day trial of Prime, Amazon’s membership program that carries a $99 annual fee. Read more about the rollout here.
Password reset: Amazon reportedly sent email messages to some U.S. and U.K. consumers this week notifying them that it had reset their passwords and issued temporary new ones out of “an abundance of caution” because passwords may have been stored or transmitted in a way that could expose them. Internet Retailer could not immediately confirm the messages and Amazon did not comment. ZDNet first reported the story.
Marketing misstep: Amazon Studios, the arm of Amazon that produces original films and programming, will remove advertising promoting “The Man in the High Castle” series that appears on and within the 42nd Street Shuttle train in Manhattan, according to the Metropolitan Transit Authority. The advertising, which wrapped the New York subway cars and covered the seats, included Nazi symbols combined with the U.S. flag, and Imperial Japan’s Rising Sun flag. “The Man in the High Castle” is a science fiction drama set in 1962 that envisions what the world would be like if the Axis powers had won World War II.
Added fulfillment: Amazon announced this week it will open a second fulfillment center in Massachusetts. The more than 1 million-square-foot facility will be in Fall River, which is about 20 miles from Providence, R.I. and 50 miles from Boston. Amazon already operates a fulfillment center in Stoughton, Mass., just outside Boston. Last week, Amazon announced two additional fulfillment centers were coming to Ohio.
Amazon Seller Services Pvt. Ltd., the Amazon subsidiary running services in India, this week opened a 230,000-square-foot facility near Mumbai. Amazon now operates more than 21 fulfillment centers in India and says more than 100,000 merchants have used its array of services.
Holiday planning: An assortment analysis released this week by pricing and planning services firm 360pi says Amazon is reserving a portion of SKUs for purchase by Prime members. 360pi studied an assortment of 1,100-2,000 SKUs per product category. In toys and games, for example, it found Amazon on Nov. 16 was setting aside 3.3% of the studied assortment for Prime members, the category with the greatest proportion of Prime-exclusive product. 1.7% of analyzed SKUs in the office and school supplies category were set aside, followed by 1.2% in sports and outdoors, 0.8% in computers and electronics, and 0.8% in movies, music and games.
Marketplace sales accelerate: ChannelAdvisor Corp., which provides services to marketplace sellers and tracks marketplace sales, says sales by sellers on the Amazon marketplace accelerated last week. Sales were up 13.9% year over year for the week ended Nov. 21, compared to a13.6% increase for the week ended Nov. 14. Read more here.