News in Europe-land

July 13, 2011 05:17 PM, an online retailer of household goods and a web marketplace for consumer brand manufacturers, is expanding into Europe., No. 467 in the Internet Retailer Top 500, has acquired, a start-up e-marketplace headquartered in Spain, for an undisclosed amount. CEO Brian Wiegand says Koto will be rebranded as, using the country domain for Spain, and launched as an e-commerce site by the end of the summer. “We expect to begin beta tests next week,” says Wiegand.



Once Spain is operational, will next expand its European e-commerce operation to France, Germany, Italy and the United Kingdom. “We expect to be operating in one or two of those countries within a year or so,” says Wiegand.

With the acquisition of Koto, obtains a European base of operations, including a headquarters, marketing and administrative staff and fulfillment space. Koto also had been developing supplier relationships with European brands such as L’Oreal in France and Reckitt Benckiser in Germany, says Wiegand. will maintain a physical presence in Europe, but the e-commerce sites and e-marketplaces will be developed and hosted on’s technology platform at its Middleton, WI, headquarters.

“Creating a direct relationship with the end consumer is a big initiative for manufacturers not only in the U.S., but also globally,” says Wiegand.  “Joining forces with means we can now offer consumer packaged goods brands a single, unified  platform, with all the tools in place to engage consumers in both the U.S. and internationally.” is an e-marketplace for household goods that sells products from 350 manufacturers, featuring everyday items such as trash bags, detergent and shampoos.




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